Whiter teeth in 1 minute: Lab tests conducted at a leading British Dental School proved that the advanced cleaning formula removes stains in just 1 minute, helping restore your teeth to their natural white colour without harsh abrasives or bleach.
Rapid sensitivity action in 1 minute: Fast acting, long-lasting protection for people with sensitive teeth. Tooth sensitivity affects one third of the adult population at some point in their lives. When your gums recede or tooth enamel is damaged or worn away, the dentine underneath is exposed and heat, cold, sweetness, acidity or sometimes just brushing can cause sharp pain.
Low abrasion: Proven to be less abrasive than other leading brands of both whitening and regular toothpastes.
Tooth tip: For extra stain removal and sensitivity benefits, leave on teeth for up to 1 minute before brushing (do not swallow).
Ingredients contains: Sodium Monofluorophosphate 0.76% w/w (1000 ppm F)